The concept of search engine optimization (SEO) and indexing is sometimes misunderstood, which is why we would like to address some important details. A search engine always anticipates which websites should be presented to a user for a given term, even before a search is conducted. How does it determine the order in which to display the results? This is where its algorithms come into play. These algorithms are calculations that assess the relevance of a web …
Lire plusSEO (search engine optimization) is about making your site visible in Google's results. GEO (Generative Engine Optimization) is about getting your business cited in the answers of AI tools — ChatGPT, Perplexity, Google's AI overviews. In 2026, a Quebec SMB has every reason to work on both, and the good news is that they largely rest on the same foundations: clear, factual, well-structured content, published on a fast, technically sound site. SEO in 2026: the basics haven't …
Lire plusThe big question when starting a project: Should we install a pre-designed theme or develop a custom one? It's important to understand that when creating a website with WordPress, we have the option to install a theme (free or paid) that can be customized later on. This theme has originally been developed by another company and may have been used on other websites. This solution allows us to quickly have a visual design and save on initial costs. The designer …
Lire plusA "free" site built on an online builder, a pre-made WordPress theme or a custom build: the right choice mostly depends on your business's horizon. In short: free tools are fine for validating an idea, a pre-made theme can get you by on a tight budget, and custom becomes the most cost-effective choice as soon as your site plays a real role in your sales — because the real bill is calculated over three to five years, not at launch. …
Lire plusOn November 27th, a major update will be available for your WordPress site: version 5.0. This update is considered one of the most significant in the history of the content management system, mainly due to the introduction of the new page editor, Gutenberg. Gutenberg is intended to replace the default WordPress editor and will serve as an alternative to popular solutions like Visual Composer, Beaver Builder, or Elementor. However, it is important to note that this change …
Lire plusWe are thrilled to announce the arrival of Jeremy Schneider to our team! Jeremy will be taking on the role of part-time junior programmer for the coming months, with the aim of transitioning to a full-time position in the future. His main responsibilities will revolve around content integration and visual integration tasks. Jeremy is a promising talent who has shown a passion for programming from the very beginning of his journey in the field. With his solid …
Lire plusStarting July 1st, Chrome 68 will begin labelling all websites without SSL as insecure. Don't let your site be one of them. Google Chrome, one of the most popular web browsers worldwide, is about to take a significant step towards online security. As of July 1st, Chrome version 68 will mark all websites that lack a secure SSL certificate as insecure. This measure aims to protect users and strengthen trust in the online environment. …
Lire plusWe recently discovered that a recent WordPress update can cause automation issues for certain websites. Specifically, WordPress version 4.9.3 contains a bug that triggers a fatal PHP error during automatic updates. This disrupts the update process and leaves the site indefinitely stuck on version 4.9.3. The WordPress development team explained that the issue is related to the improvement introduced in patch #43103-core, aimed at reducing the number of API calls during the execution of the auto-update cron …
Lire plusWe learned yesterday that Yoast SEO, a particularly popular tool, has a vulnerability for version 5.7.1 and below. We suggest updating the extension immediately. It is highly likely that it is installed on your site. An important vulnerability has recently been discovered in version 5.7.1 and earlier of Yoast SEO, one of the most popular SEO tools available on WordPress. This security flaw could allow malicious attackers to access sensitive information or compromise the security of your …
Lire plusImproving the loading speed of your website is essential to provide a smooth and enjoyable user experience. When a visitor accesses your site, various files are requested, and queries are made to the database. However, this can slow down the page loading process, which can discourage users and decrease traffic to your site. Fortunately, there are solutions like WP Rocket and Cloudflare that can significantly enhance the performance of your website. One of the primary methods to …
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