WordPress website redesign, performance and technical SEO
Redo your website without losing your SEO, without breaking what works, and while improving what needs improving. It's been our specialty since 2008.
Redesign without breaking anything: our 4-step approach
SEO and structural audit before the redesign
We map out your current URLs, your backlinks, your ranking keywords and the pages that need protecting. We also check your visibility in AI engines (ChatGPT, Perplexity, AI Overviews) — a signal that has become as important as Google in 2026. Nothing gets lost by accident.
Redesign on a staging environment
The new site is built separately. Meanwhile, your current site keeps running without interruption.
Migration with systematic 301 redirects
Every old URL is redirected to its equivalent. Your visitors and Google never hit a broken link.
Post-launch monitoring
We monitor SEO rankings for the first 90 days and fix any anomaly immediately.
What the redesign includes
Seven components, combined according to your site's condition and your priorities.
Website redesign
New design, new structure, new content, built on custom WordPress. A pragmatic approach: we optimize what works and replace what no longer does.
Performance optimization
Core Web Vitals (LCP, INP, CLS), caching, minification, AVIF/WebP, critical CSS, WooCommerce optimization. All of it measured, not cosmetic.
Technical SEO
Structure, schema.org, metadata, sitemap, performance, redirects, accessible AI SEO. For the full strategy — content, local, monthly monitoring — see the SEO and GEO.
Lossless WordPress migration
Complete transfer of a WordPress site to a new hosting environment with remapping of Gutenberg IDs, URLs, media and Polylang translation links (or WPML if your current site uses it). Proven proprietary tool.
Performance and security audit
Detailed report on your current site's technical strengths and weaknesses, with high-impact actions prioritized.
Ongoing management and support
One-off changes, new features, technical guidance with no plan commitment. For recurring maintenance, see WordPress maintenance.
AI SEO and GEO
Beyond classic SEO, optimization for ChatGPT, Perplexity and Google AI Overviews: semantic structuring, structured FAQ, llms.txt, LLM citation audit. See the AI SEO and GEO page
A redesign without overpromising: what we say, what we don't
We say
- Here are the pages we will protect and the ones we will merge.
- Here is a realistic window during which your SEO traffic may temporarily dip.
- Here is exactly how long the project will take.
We avoid
- A guarantee of +300% conversion.
- Express delivery in 48 hours.
- The "we rebuild everything, it's the only way" pitch.
Who it's designed for
We support Quebec SMBs from 5 to over 100 employees whose WordPress site matters to their business but is no longer keeping up: slow, poorly structured, poorly ranked or out of step with their current offering.
Also nonprofits and public organizations that need to modernize their digital presence without losing the visibility they spent years building.
- Slow websites or with poor Core Web Vitals
- Outdated structure and content compared to your current offering
- SEO losing ground that needs to be turned around
- Migration to more reliable hosting
- Nonprofits and public organizations to modernize without losing visibility
The redesign is handled by the same team as website design, from our Drummondville office — and to know where you're starting from, our free automated analysis draws up a technical portrait of your site, wherever you are in Quebec.
Ce que disent nos clients
Nous sommes fiers de la confiance accordée par nos clients et déterminés à maintenir un haut niveau de qualité sur tous nos services.
De loin l'une de mes meilleures découvertes de l'année. Elefen mérite d'être recommandé à plusieurs. William offre un service impeccable, c'est un expert dans son domaine.
Super service offert par William. Il apporte de bonnes solutions pour résoudre les problèmes et son travail est efficace et rapide.
Excellente expérience avec Elefen. L'équipe est rapide, disponible et toujours prête à nous aider avec la gestion de notre site web. Service professionnel et très efficace.
Let's talk about your redesign project
Free initial audit. We look at your current site and tell you honestly whether a redesign is necessary or a targeted optimization is enough.
Questions fréquentes
Will I lose my search rankings during the redesign?
No, that's precisely what we prevent. We map your URLs and rankings before the redesign, put systematic 301 redirects in place and monitor SEO for the following 90 days.
Will my site be offline during the redesign?
No. The new site is built on a separate staging environment. Your current site keeps running until launch.
Do I really need a full redesign?
Not always. After an audit, we tell you honestly whether a targeted optimization is enough or a structural redesign is justified.
Do you handle migration to new hosting?
Yes. Our migration tool remaps Gutenberg IDs, URLs, media files and Polylang translation links (or WPML if your current site uses it), with no loss.